La Greca Magazine
After the VIP and Press days on 5 and 6 March, TEFAF (The European Fine Art Fair) officially opened its doors to the public last Saturday 7 March 2020 in the picturesque and famous city of Maastricht. La Greca Magazine was there at MECC to cover the artistic and social aspects of this major and much-expected European Art event of the year. For the next two weeks you can also enter this magical world of senses, take a picture inside the romantic flower booths, walk around the mystically-lit exhibits and enjoy anything from a simple coffee to an advanced culinary experience at the luxurious 5th Avenue Restaurant, sushi and oyster bars.
Despite the Corona virus crisis and speculations for a last-minute cancellation, the Fair is going on as planned. According to the TEFAF Press report, every participant is strongly obliged to follow the announced hygiene protocol. Hygiene measures were visible and applied from Day 1. These include: no handshakes but verbal greetings, reminders on touching the face as little as possible, regular disinfection of staircase banisters and toilets, monitored hand disinfection in restrooms and available disinfection liquids at offices and reception desks. It's worth mentioning that there was no sign of panic, but sensible cooperation and professionalism on the part of both visitors and exhibitors. Everyone followed the advice and there was a feeling of safety in this well-regulated environment. Needless to say, hotel and transport cancellations have already skyrocketed to 20 - 30 % (8 exhibitors included), which resulted in quite a disappointment with financial consequences on the part of travel and accommodation businesses. However, the atmosphere at the Fair seems somewhat more relaxed and allowed us to appreciate the beauty of individual creations with personalized guidance and presentations.
Amongst the exhibitors are art galleries, jewelry designer houses, furniture and lighting designers from Paris, New York, Milan, London, Brussels, Knokke, Kortrijk, Monaco, Geneva, Basel and so on, but also all the way from China. The Greek element is dominant in the antique section. Its presence is very strong, prominent, and the interest by private collectors for Ancient Greek pieces on an international level quite competitive. We were intrigued by the quality of the contemporary works the and level of expertise of the exhibitors and the academic vetting committee. On the other hand, we couldn’t help but notice the loud absence of contemporary Greek artists in such a renowned European Fair, apart from the exquisite, unmissable Theodoros jewelry offered by London's Symbolic & Chase.
Not surprisingly to those who have an idea about the rally behind the acquisition of such masterpieces, some massive eye-catchers, artworks of great value and price tags, had already been sold by Saturday morning! Most exhibitors preferred not to reveal the price for specific items to the Press, as deals of such magnitude (sometimes millions of euros) are privately negotiated and closed exclusively upon request. Could there ever be an absolute price on a Degas, a Picasso, or a Monet?
Enjoy the photo reportage on TEFAF Maastricht 2020!
We will not reveal everything just yet, so
stay tuned for our next posts on more discoveries and highlights...
The best are yet to come.